Yes, a great looking website is important but it needs to do so much more than that. Weaver Creative are website designers based in Hertfordshire, we combine web design and development, keyword rich copywriting and online marketing expertise to create unique website designs for their clients.
Competition is fierce and your website design and structure should work to attract new customers; encourage relationships with existing customers; increase sales; decrease your overheads and promote a positive business brand image. If your current website is failing to achieve those results, then it’s time to take a fresh look at your site.
Choosing which type of site best matches your organisation’s current and future needs might seem daunting but it doesn’t have to be complicated and there are web design options available to you. We don’t simply ‘design & go’, we work closely with you every step of the way. Just ask yourself the question – what do you want your website to do for your business?
Web design, build and development
Meeting you gives us a first-hand perspective of your business objectives, identity, your expectations and your target markets. We don’t expect you to provide too much detail at this stage, as we invariably find that organisations do not know what they need and are just at the ideas stage. It gives us the opportunity to go away and do our research to come up with initial design concepts.
E-commerce website design:
We are increasingly using the Internet to look for products and services. Businesses need to keep up with this trend so that customers have an option to purchase and pay for goods and services online. If you want to create a shop front for your business, we’d love to hear from you.
Brochure or static website design:
You may simply want to raise brand awareness to spread the word about your business and it’s products or services. All of our search engine friendly websites have news/blog facilities built in and work great on tablets and smartphones.
Talk to us about website re-designs too!
CMS (content management systems)
An easy to manage content management system (CMS) means once your site goes live you can choose to update the content yourselves. Alternatively, we are happy to manage it for you – the choice is yours. If you prefer to have complete control we provide full training to you or your staff – it’s easy to manage once you know how and doesn’t require previous technical skill or knowledge.
SEO (search engine optimisation)
A website without search engine optimisation is like a shop full of great stuff but with it’s windows boarded up – no one will find your product or service.
SEO helps your website climb organically in the rankings for major search engines, like Google and Yahoo, to direct the right kind of traffic to your website. When web browsers search for a word or phrase associated with your business, you will appear high up in the results and get more visitors to your site. We work with our clients to build in effective SEO tools to help push up their rankings.
Websites must be reliable and our future-proofed web hosting service is designed to ensure that your site is online and working at speed. Not only do we provide resilient web hosting with secure back-ups of your site at extremely competitive prices, we can also give you complete control over your site enabling you to manage your email accounts and provide spam filtering.
Social networking – exploiting the business opportunities
Social media, such as Facebook, YouTube and Twitter have taken the world by storm but are you aware of the positive impact they can have on your business?
All effective websites should link to your social network profiles as standard, however we discuss what you already have and provide advice on social networking options to increase your business profile – from help in getting started or for larger organisations, creating a full-scale marketing campaign.
PPC (Pay Per Click) and Google Analytics
Pay Per Click (PPC) enables you to gain or increase traffic your website and position your business at the top of search engine results. It works by advertising particular keywords that describe your products and services. Basically – the more you bid, the higher your advert will appear in the search engine results. You only pay when someone searching clicks on your listing or advert and connects directly to your website, meaning you only pay for direct traffic to your website.
Google Analytics is free for everyone to use. Its an insightful way to learn about and analyse your website traffic and Internet marketing success. Its easy to use and can help you enhance your marketing by buying the right keywords, targeting your best markets, and engaging with and creating higher converting web traffic. The benefits are that it enables you to make informed decisions as to how best to improve the content of your website and enable you to direct traffic to specific targeted areas within your website.
It is much more difficult to hold consumer attention ‘online’ so key ‘at a glance’ messages about your service or product are crucial. Visitors rarely read the content of your website word for word – invariably they will scan for great offers, ideas, etc, before they choose to read on.
Web copy must interact with your other website pages, images, audio and video so it needs logical links built in. Relevant key words and phrases need to be built in for search engine visibility.
Subtle promotional online content usually produces better results than blatant sales tactics. If your website visitors aren’t quite ready for the sales pitch – informative content which identifies a problem and a way to solve it will fare much better. The balance of pure information versus sales tactics with a clear ‘call to action’ is important to remember.
E-mail campaigns and newsletters
Email marketing not only allows you to keep in regular contact with your existing customers, it’s a way of communication with prospective clients and drives people to your website. Sending professional e-newsletters to targeted individuals or organisations with ‘call to action’ features at the click of a button will help you to build worthwhile customer relationships. You may be surprised to know that it’s not that expensive either.